We’ve wrote before on this split in the auto world, one where more focus is being turned towards Silicon Valley and away from traditional auto cities like Detroit. Technology, not traditional manufacturing, is re-defining the industry and with autonomoustechnology already at our fingertips, it would appear Silicon Valley has taken the lead.
Now, when we say, “taken the lead,” this does not mean geographically. If there was one thing Apple and Google quickly realized upon embarking into the auto world is the barriers to entry are steep. It is a business that requires complex manufacturing processes, a tremendous physical infrastructure, and a network of suppliers/providers that unless tried and tested, can absolutely ruin a business characterized by very tight margins.
With all this said, Google’s self-driving spinoff, Waymo, came out with a bombshell announcement that they’ll be constructing a 200,000 square-foot manufacturing center in where else …Michigan. That’s right, not [...]