Kia Motors Corporation (KMC), founded in 1944, is South Korea’s oldest manufacturer of motor vehicles and is now a subsidiary of the Hyundai-Kia Automotive Group. Over 1.5 million vehicles a year are produced in 13 manufacturing and assembly operations in eight countries. These are then sold and serviced through a network of distributors and dealers covering 172 countries. Kia today has 40,000 full-time employees worldwide and annual revenues of over US$14.6 billion. Kia Motors Corporation’s brand slogan is “The Power to Surprise”. From August 2009 until December 2012, the company has been led by Hyoung-Keun (Hank) Lee.
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